Increasing Voter Turnout Using Social Media
This year, I had the opportunity to shape one of the most prominent and talked about Canadian Political Campaigns.
As part of my work with Elevator Strategy, I was the lead Social Media Strategist for the 2017 BC General Election Campaign.
While this was one of the most arduous projects I took part in, it was especially rewarding to see British Columbians young and old respond to our social media strategy and engagement efforts in real-time.
Take a look below at the case study which documents the strategy, tactics, and results.
By far, this was one of the most engaged Canadian provincial elections. Through owned, paid and earned channels, the social media campaign delivered:
43.4M Potential Campaign Impressions
1.3M Media Views
33.4M #IVoteBC potential impressions
98% Growth in Social Media Audience
This social media campaign was part an integrated BC wide media campaign, and contributed to a 67.61% increase in advance voter turnout since previous election (2013).