Senior Strategist & Instructor

Increasing Millennials’ Voter Turnout Using Digital Engagement.

Project Description

Increasing Millennials’ Voter Turnout Using Digital Engagement

A few years ago, I had the opportunity to lead the digital communications strategy for the 2017 BC General Election Campaign.

While this was one of the most intense projects I took part in, it was rewarding to see British Columbians respond to our digital and social strategy efforts in real-time.

Take a look below at the case study which documents the strategy, tactics, and results.

Key Results 

By far, this was one of the most engaged Canadian provincial elections. Through owned, paid and earned media channels, the digital communications campaign delivered:

43.4M Potential Campaign Impressions

1.3M Media Views

33.4M #IVoteBC potential impressions

1M+ Engagements

98% Growth in Social Media Audience

This social media campaign was part an integrated BC wide media campaign, and contributed to a 67.61% increase in advance voter turnout since previous election (2013).

Project Details

  • Client Elections BC
  • Date February 9, 2021
  • Tags Digital & Social Strategy, homepage
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