Driving Qualified Leads to BC Dealers.


Project Description

Toyota BC Social Media Strategy + Results

Since 2015 and as part of my work with Elevator Strategy , I had the opportunity develop an integrated social strategy for Toyota’s regional account (Toyota BC).

When I started, there was very little social organic engagement. So a big focus was to humanize the brand, define the ecosystem and build relationships.


Then, I built this framework to identify key pillars of the social media strategy.

Toyota BC Social Media Strategy

Today and over two years later, customer advocacy and influencer marketing remain two key components of the strategy.

The above video features key results after implementation of this strategy from 2015 to 2016.


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