Toyota BC Social Media Strategy + Results
Since 2015 and as part of my work with Elevator Strategy , I had the opportunity develop an integrated social strategy for Toyota’s regional account (Toyota BC).
When I started, there was very little social organic engagement. So a big focus was to humanize the brand, define the ecosystem and build relationships.
Then, I built this framework to identify key pillars of the social media strategy.
The above video features key results after implementation of this strategy from 2015 to 2016.