Engaging Moms in a New Way – a Digital PR Case Study from Wahiba Chair Training & Consulting

Increasing Millennials’ Voter Turnout Using Digital Engagement A few years ago, I had the opportunity to lead the digital communications strategy for the 2017 BC General Election Campaign. While this… read more →

Driving Qualified Leads to Toyota BC Dealers (Using Social) A few years ago , I had the opportunity develop an integrated social strategy for Toyota’s regional account (Toyota BC). At… read more →

Using Customer Stories to Build Advocacy in Retail Banking The Client Prospera Credit Union is a values-based financial institution which has been around for more than 70 years. Prospera has… read more →

Growing BC Truck Sales Using Micro Influencers Influencers have been a key part of the Toyota BC social strategy for years. However, this required an integrated program with focus on… read more →

Using Customer Advocacy to Drive Intent and Purchase A few years ago,  Toyota Pacific launched regional retail campaign “Owner Approved” featuring real Toyota owners on traditional media (TV, radio etc.).… read more →