Teaching & Training
Strategy Consulting
Speaking
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*Organizations I have worked with in consultation, training and/or agency capacities
What Clients Say
Wahiba has proven to be an exceptional, integral leader of our social media strategy and implementation. She provides unique key insights, new learnings and leading edge thinking. Current, provocative and a great member of our team, she is truly valued by Elevators staff and clients.
Wahiba is a consummate professional whom I had the pleasure of working with in the Digital Marketing Communications program at UBC. I was highly impressed with her ability to build rapport and encourage engagement with the class. Additionally, her in-depth knowledge of user acquisition in a rapidly shifting digital marketing landscape was a huge benefit to our students and they gained enormously from her expertise.
“Wahiba is a recent addition to our Web Marketing Certificate Program. Her knowledge and expertise in this subject matter has impacted our Web Marketing Program greatly, as she enabled us to take our social media courses, and Certificate Program to a higher level”
Wahiba is an exceptional instructor. Carefully researched social media content, up-to-date statistics and valuable tools for developing a social media strategy make <strong>this course a must for businesses seeking to expand their brand reach.
I had the pleasure of working with Wahiba with the work she did for the Toyota Dealers of British Columbia. The use of social media was in its infancy (by us) before Wahiba took charge and showed us her passion for all things social, how we can make a mark and leverage some of the things that we were already doing, as well as do new things to extend our reach and impact in a targeted manner. Her background helped us to better understand how to better engage our current and potential customers by speaking to them on their terms with what interests them. I constantly threw challenges at her to show more measurement of what was happening and she rose to the challenge to ensure that the directors understood why we did what we did and what it was achieving for us. Wahiba is not only knowledgeable but also passionate about her craft!
It’s been an absolute pleasure working with Wahiba. She was a great asset in helping us execute one of our largest events of the year. Her reporting skills were particularly helpful when measuring our online media analytics. We look forward to working with her on future projects
Work & Case Studies
My Story
Where to begin? Like most consumers today, my journey was not a clear path.
One of my most defining moments was realizing I did not like to sit behind a desk and code all day. So, I made a change. Armed with an MBA, I tackled a health tech start-up - on reality TV reaching millions of viewers. It was one tough adventure (I would say, second to Motherhood!).
That was over a decade ago. Since then, I've had the opportunity to help dozens of businesses - ranging from start-ups to big brands like Toyota - reach, engage, and convert digital savvy consumers into loyal advocates. While I no longer spend my days coding, my computer science background has been instrumental in helping my clients maximize results through actionable insights.
My journey also ignited a new passion for teaching at top Canadian universities such as the University of British Columbia and Simon Fraser University. It has been rewarding to help hundreds of students and professionals reach their marketing and communications goals in the digital age.
Like they say (and I’ve learned), the story makes sense only when you look back.
What’s your story? I am grateful that your journey has brought you here. If you think I can help, feel free to tell me more about your story and goals.
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